Posts filed under Wiscounsin

Cadillac Brand Stands Apart from Competition

Currently, Cadillac is just a small part of the luxury car market and this gives the brand a chance to truly rise above the crowd. Uwe Ellinghaus, Cadillac’s new global marketing chief, used to work for BMW so he is very familiar with the way German luxury brands work. In speaking with Automotive News, Ellinghaus… (read more)