In the aftermath of Hollywood award season, we can’t help but daydream about the preview of the Cadillac XT4 that previewed in three TV spots.
The three ads focused on different aspects of the XT4 including it daring style, its futuristic technology (Super Cruise), and its originality. At the time these commercials aired, the XT4 has yet to be officially unveiled, so we just see highlights and quick flashes of its sleek design.
These ads corresponded with the biggest award show of the year. Renée Rauchut, Cadillac director of marketing, was excited to be part of this renowned award show experience. He said, “Having been featured in more than 10,000 films and television shows, Cadillac has always played a significant role in the arts. We’re excited to show the world what the future holds for Cadillac.”
Cadillac officially unveiled the XT4 at the New York Auto Show. This new compact crossover is the first to ride on all-new architecture and is the first model of its size for the brand. The XT4 is just the start of a new wave of expansion for Cadillac, which says it will be releasing a new Cadillac model every six months through 2021.
Learn more about the new XT4, when you stop by Crest Cadillac.