Posts filed under Cadillac

Cadillac Finishes the Year with Excellent Sales

With Cadillac winning awards like the ELR’s EyesOn Design award for best production car at NAIAS 2013, AutoPacific’s highest overall satisfaction rating for the SRX, and the sweep of car of the year awards won by the 2014 CTS, we at Crest Cadillac knew 2013 was a good year. Now, we have the numbers to… (read more)

2014 Cadillac ELR Ships to Dealers From Michigan Plant

Earlier this month, General Motors’ Detroit-Hamtramck assembly plant began shipping the luxurious 2014 Cadillac ELR to dealers across the country. The vehicle is the first Cadillac to be produced at the plant in two years. The last Cadillac was the DTS sedan whose production ended in 2011. The ELR, Cadillac’s first forage into the electric-hybrid… (read more)

Cadillac Brand Reaps Benefits of Celebrity Endorsements

Cadillac has been revamping the brand’s image to appeal to younger consumers by reinforcing the idea of Cadillac as a symbol of status. Recent pop songs and celebrity owners have helped re-establish the brand’s popularity. New Zealand teenage pop star, Lorde, sings about “driving Cadillacs in our dreams” in her hit song “Royals”; while hip… (read more)

Driving Safely Through the Snow and Ice

Winter weather is beginning to fall and travelers across the country are checking weather reports for a hint of what to expect as they travel home for the Thanksgiving holiday. We thought now would be a good time to offer our tips on driving safely through the snow and ice. Exercise caution. This applies before… (read more)

Warming Your Car This Winter

How long should you let your car warm up before driving in those cold, winter months? It’s an age-old question, but we have a present-day answer for you here at Crest Cadillac. In the past, you’ve probably been advised to let your car idle for a few (or more) minutes in order for the engine… (read more)

Cadillac CUE Design Inspired by Customer Input

If you’ve used the Cadillac CUE system, you know just how sleek, smooth, and user-friendly it is. And if you like it, well, you can thank Cadillac’s loyal customers. Designers and engineers worked for years to find the best way to create the system. According to Cadillac, they wanted to be sure it was the… (read more)

Cadillac Could Use the Escalade Name for a New Crossover

The Escalade name branded on the back of Cadillac’s premium sport utility vehicle is a symbol of luxury. After the reveal of the all-new 2015 Cadillac Escalade last week, this has never been truer. So it’s perfectly understandable that Caddy is now trying to ride the momentum and thinking about building off of the Escalade’s… (read more)

2015 Escalade More Luxurious than Ever Before

Ever since Big Tymers sang the song, “Still Fly,” making reference to a Cadillac Escalade with a chromed out nose, the Escalade has been associated with opulence. Cadillac is now taking this opulence one step further, making the 2015 Escalade more luxurious than ever before—especially on the inside. With handcrafted elements and state of the… (read more)

Millionth Cadillac Rolls Off Line at Lansing Grand River

There are a lot of things it would be nice to have a million of: dollars, Snickers bars, friends on Facebook…  But what about cars? The Lansing Grand River Assembly Plant now knows what it’s like to have a million of ‘em with the production of its millionth Cadillac. The landmark vehicle that gives Lansing… (read more)

Cadillac’s ‘Onboard Weather Station’ Deliver Peak Engine Performance

Cadillac has built its reputation on styling and performance and now it is borrowing a technique from meteorologists to enhance the latter.  Cadillac’s new Twin-Turbo V6 engine utilizes an “onboard weather station” in order o maximize engine output. The revolutionary system employs a set of sensors in order to constantly monitor air pressure, intake humidity… (read more)