Posts filed under Cadillac Brand

Cadillac Brand Philosophy Informed by Millennial Insider

Melody Lee is the new director of brand and reputation strategy for Cadillac. She must be good because she’s got a pretty big job and she’s only 33 years old. A “strategic hire,” Fortune magazine calls her. She sings a beautiful song, so it’s good her parents bestowed her with such a musical name.  By… (read more)

Cadillac’s Cut-and-Sew Interiors Bring Together Art and Science

Cadillac is the only automaker that employs a “Cut-and-Sew” method of constructing the materials in every single one of its cars. The Cut-and-Sew method uses a unique combination of high-tech equipment and handcraftsmanship. “Put simply, Cut-and-Sew is people sitting behind sewing machines and sewing the material together,” said Eric Clough, director of design, Cadillac interiors… (read more)

Cadillac Brand Stands Apart from Competition

Currently, Cadillac is just a small part of the luxury car market and this gives the brand a chance to truly rise above the crowd. Uwe Ellinghaus, Cadillac’s new global marketing chief, used to work for BMW so he is very familiar with the way German luxury brands work. In speaking with Automotive News, Ellinghaus… (read more)