Cadillac’s newly-appointed Chief, Johan de Nysschen, has wasted no time, already shaking things up in his new role. First, the all-new Cadillac CT6 was announced, and then he made the decision to move Cadillac’s headquarters to New York City. Now, he has announced plans to massively expand and update the automaker’s current lineup.
Reports have suggested that 90 percent of Cadillac’s lineup will be new by 2020, and we might eventually see up to twice as many product offerings.
“We’re saying it over and over and over that we want Cadillac to be a truly global luxury brand,” Bob Ferguson, vice president of global Cadillac, said in an interview at the Detroit Auto Show. “We have the core of a very good product set now and we’re working hard at examining the options to make it even better. You can expect a more robust lineup.”
De Nysschen has already confirmed a new range-topping sedan, which will likely be called the CT8 or CT9, and a plug-in hybrid version of the CT6 sedan. In addition, we’ve heard news of a fully electric car that will eventually join Cadillac’s future lineup. Also in the works? A successor to the ELR.
Reuters has also reported that de Nysschen “strongly hinted” at two new crossovers – one which would fall below the SRX in the lineup, and a seven-passenger crossover that would fall above (but below the Escalade). This comes as no surprise, as we know that a key part of the product development strategy is the addition of more crossover models.
Cadillac is making some big moves, and here at Crest Cadillac, we think there are some exciting vehicles coming our way! Stay tuned in the coming months as we watch de Nysschen’s plans unfold!