Early last month, Cadillac sponsored the Pigeons & Planes performance stage at the third annual ComplexCon event in Long Beach, California. As part of this sponsorship, Cadillac was displaying the all-new 2019 Cadillac XT4, whose sub-$40,000 price tag is especially appealing for the younger crowds who typically attend this event.
So what was this event? ComplexCon is all about bringing together people who love pop culture to celebrate art, entertainment, food, and even retail icons. Several famous musicians attended and performed at the event. The following artists even appeared on the Cadillac-sponsored Pigeons & Planes performance stage: A Boogie Wit Da Hoodie, Action Bronson, A-Trak, Future, Kodie Shane, Lil Baby, Nav, Rae Sremmurd, Tinashe, and Vince Staples.
As part of its sponsorship, Cadillac gave away multiple prizes, but the most coveted was a bespoke Cadillac chain that was designed in partnership with famous rapper Nas. The chain was created by Gerald Alexander, a jeweler from Beverly Hills. Alexander reportedly spent weeks designing the piece with luxury metals, white and yellow gold, and several gemstones like rubies, sapphires, and diamonds. These were arranged to form the Cadillac crest.
The 2019 Cadillac XT4 was the real star of the event. Millennial drivers love it for its low price, SiriusXM® technology, and built-in 4GLTE Wi-Fi® hotspot. Experience the 2019 Cadillac XT4 for yourself when you visit us at Crest Cadillac.