Cadillac Luxury Models are Attracting New Buyers

It’s no surprise to us that Cadillac luxury models are growing in popularity, considering how quickly they fly off our lots at Crest Cadillac! But this past month, Cadillac sales shot up by a jaw dropping 20 percent which marks the fifth month of consecutive growth. Overall retail sales are up 32 percent with individual retail sales accounting for 91 percent of total sales, the highest February since 2006. These amazing figures are paired with the fact that six out of ten new Cadillac owners traded in competitor makes and models when making the switch!

Chase Hawkins, U.S. Vice President of Cadillac Sales stated “As we continue to grow, it’s positive to see new customers coming to Cadillac for the first time…That momentum is being driven in particular by the new ATS sport sedan, which had its strongest month since launch”

The 2013 North American Car of the Year, the ATS, has seen record sales numbers since its release roughly six months ago. Despite leading the luxury auto brand since the early 1900’s, Cadillac is rejuvenating their image in the younger generation’s eye with their new designs and models, and clearly, it’s paying off!

Interested to see what everyone else is going crazy about? Contact us at Crest Cadillac or feel free to stop in and test drive one of our amazing 2013 ATSs!

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