With Cadillac winning awards like the ELR’s EyesOn Design award for best production car at NAIAS 2013, AutoPacific’s highest overall satisfaction rating for the SRX, and the sweep of car of the year awards won by the 2014 CTS, we at Crest Cadillac knew 2013 was a good year. Now, we have the numbers to prove it.
The automaker finished the year with a 22 percent sales increase, making it the best year since 2007. December saw a 12 percent increase in total sales over reports from December 2012.
In its largest expansion in 37 years, Cadillac became 2013’s fastest-growing full-line luxury brand.
“Cadillac saw a huge product-driven momentum throughout 2013,” said Bill Peffer, Cadillac’s VP of sales and service. “Much of that growth came from buyers new to Cadillac with Lexus, BMW and Mercedes-Benz being three of the top traded-in brands.”
Power players in the company’s sales growth were, not surprisingly, the ATS and CTS models.
If the December sales reports and the recent first shipments of the 2014 ELR and CTS Vsport sedan are any indication, Cadillac is looking forward to an excellent year.
What are you looking forward to in 2014?