Currently, Cadillac is just a small part of the luxury car market and this gives the brand a chance to truly rise above the crowd. Uwe Ellinghaus, Cadillac’s new global marketing chief, used to work for BMW so he is very familiar with the way German luxury brands work.
In speaking with Automotive News, Ellinghaus described how Cadillac has more room to stand out than the German brands, “None of the German premium manufacturers can any longer afford to offer cars with distinctive styling. Their volume aspirations are such that they must go mainstream with their major cars.”
He continues by saying, “tiny little Cadillac has a higher degree of freedom. We can be a little bolder, a little more distinctive. We have something they do not have.”
Cadillac has definitely been making some bold stylistic changes recently. Just look at the beautiful new 2015 Cadillac ATS Coupe. And, of course, another daring move is the updated logo that has lost the wreath.
We love the new direction Cadillac is taking and hope it will help the brand attract a new generation of Cadillac drivers.