The Motley Fool recently ran down Dave Leone, Cadillac’s executive chief engineer, at the North American International Auto Show. They asked him to describe what was unique about making luxury automobiles in particular. “The order of priorities,” he said. When making a luxury automobile, it starts with the design, which is of the utmost importance. Next comes timeliness, then cost.
That’s the kind of approach that might appeal to those who watch the Oscars. It makes perfect sense, then, that Cadillac will be creating a presence during this year’s Academy Awards. The Cadillac spots will be part of what Forbes calls “a fresh brand positioning, and a new tag line and advertising campaign.”
The Oscars are not only a great opportunity to connect with an audience that may likely share the same values as Cadillac. People have a tendency to watch it live, wanting to be the first to know who won Best Picture and the like, as opposed to recording it to watch later and skipping the commercials. Therefore, Cadillac will have a much better chance at connecting with those people. We here at Crest Cadillac will be watching. Will you?