We are just weeks away from the 2019 Cadillac XT4’s arrival here at Crest Cadillac. And while Cadillacs are usually associated with wealthier buyers in their 30s and up who have worked hard to afford a nice car, the new 2019 Cadillac XT4 is actually perfect for millennial buyers looking for their first big status symbol.
Why is the 2019 Cadillac XT4 perfect for millennial buyers? For starters, it is offered at a low entry-level starting price of $34,795. It also comes in a range of fun exterior color options, including Autumn Metallic, Atlantic Metallic, and Red Horizon Tintcoat.
It doesn’t hurt that the new Cadillac XT4 is a crossover, which is one of the hottest vehicle segments in America, especially among millennial buyers who want the convenience of an SUV and efficiency of a smaller car blended into one.
To reach millennial buyers, Cadillac is running a $100 Ticketmaster gift card giveaway for anyone who test-drives the XT4. Cadillac has also planned several ad spots for the 2019 XT4 that are targeted at the millennial age group. These ads are upbeat and vibrant and feature young, conventionally dressed women and three women on skateboards; the women in the XT4 eventually find themselves wearing the same style as the skateboarders, to show how hip the XT4 makes you.
For more news on the 2019 XT4, or to take your favorite Cadillac for a test drive, stop by Crest Cadillac.