The Motley Fool recently ran down Dave Leone, Cadillac’s executive chief engineer, at the North American International Auto Show. They asked him to describe what was unique about making luxury automobiles in particular. “The order of priorities,” he said. When making a luxury automobile, it starts with the design, which is of the utmost importance…. (read more)
When the red carpet is rolled out on February 22 for the 2015 Oscars®, two people will join the list of celebrities celebrating their success in the film industry. Tim Wen and Chidi Onyejuruwa were announced winners of the Make Your Mark short film competition, a collaboration between Cadillac and the Producers Guild of America… (read more)
The new 300 million dollar Detroit-Hamtramck body shop will be the Cadillac of assembly shops. That’s because the new plant will indeed be producing new luxurious CT6 Cadillacs. The announcement came as GM moved forward to re-invest in their Michigan roots and advance the bounds of technology forward another generation. Using state-of-the-art robotic and materials… (read more)
Detroit was the place to be for those interested in the future of Cadillac. The luxury automaker gave a close-up look at its most powerful model ever, the CTS-V. Not only is the model the best-looking luxury sedan on the market, but underneath the hood there’s also tons of power. The Cadillac CTS-V performance is… (read more)
Global Cadillac sales have grown five percent on a year-over-year basis compared to 2013, with the automaker selling an impressive 263,697 vehicles around the world. Sales downright exploded in China, where the Cadillac brand grew 47 percent thanks to the growth of the ATS and XTS sedans. The former sold 13,276 units while the latter… (read more)
Back in 2012, General Motors invested in Silicon Valley startup Tula Technology, Inc. with high hopes of developing a revolutionary fuel saving technology. Less than three years later, and GM Ventures is optimistic that its investment will pay off through a technology that could be deployed in future gasoline-powered GM vehicles. According to a recent… (read more)
Here’s an interesting turn of events: the CT6 was reported over the last several months by many sources to be a combination of lightweight aluminum and high-strength steel. However, Automobile Magazine just reported the vehicle will be constructed from an entirely aluminum body. If Automobile’s reports are true, this would be a far cry from… (read more)
Cadillac had quite the year in 2014, thanks to a change in top management that led to numerous changes designed to separate Caddy from other GM brands and make it more competitive with the likes of BMW and Mercedes. As a result, there were plenty of exceptional models this year that we think are worthy… (read more)
Melody Lee is the new director of brand and reputation strategy for Cadillac. She must be good because she’s got a pretty big job and she’s only 33 years old. A “strategic hire,” Fortune magazine calls her. She sings a beautiful song, so it’s good her parents bestowed her with such a musical name. By… (read more)
Over the past year, Cadillac has been making a lot of changes—a new president, a new headquarters, and now a new creative agency. Cadillac’s new ad agency is Publicis Worldwide and it will help shape the future of the Cadillac brand. “This appointment is designed to accelerate the global expansion and elevation of Cadillac into… (read more)
